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Frontiers in Educational Research, 2024, 7(4); doi: 10.25236/FER.2024.070429.

Research on the Talent Cultivation Model for E-Commerce Specialization in Higher Vocational Colleges from an Innovation and Entrepreneurship Perspective


He Sun

Corresponding Author:
He Sun

Zibo Vocational Institute, College of Business Administration, Zibo, Shandong, 255300, China


The mission of higher vocational colleges is to align with regional economic development and cultivate high-skilled talent in demand by society. With the advancements in science and technology in the new century and the transformation and upgrading of the economic structure, the future society will see an increasing demand for innovative and entrepreneurial talent. The initiation of innovation and entrepreneurship education in universities can, on one hand, drive the schools' own development and, on the other hand, is a sufficient and necessary condition for the fulfillment of one of the universities' four main functions: talent cultivation. Currently, many higher vocational colleges are exploring innovation and entrepreneurship education, yet due to various constraints, the majority of these institutions' efforts in this area are of mixed quality and develop slowly, not aligning with the demands of economic and societal development. This paper starts with the current situation of cultivating innovative and entrepreneurial talent in the e-commerce specialty of higher vocational colleges, analyzes the status and existing problems of talent cultivation, and, combining the distinctive practices of e-commerce innovation and entrepreneurship, summarizes a model for integrating innovation and entrepreneurship into the curriculum. This model aims to enhance the quality of talent cultivation in the e-commerce specialty of higher vocational colleges and to provide new ideas and references for advancing innovation and entrepreneurship education.


Higher Vocational Colleges, Innovation and Entrepreneurship Education, E-commerce Specialty, Talent Cultivation, Regional Economic Development

Cite This Paper

He Sun. Research on the Talent Cultivation Model for E-Commerce Specialization in Higher Vocational Colleges from an Innovation and Entrepreneurship Perspective. Frontiers in Educational Research (2024) Vol. 7, Issue 4: 172-176. https://doi.org/10.25236/FER.2024.070429.


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