The continuous development of new media not only promotes the development of the media industry, but also puts forward new requirements for the qualified personnel of the media industry. On the road of the central government's requirement for the integration and development of traditional media and emerging media, only by training media qualified personnel who can adapt to the development of new media can we adapt to the development of media and make greater contributions to the integration of traditional media and new media. In this paper, practitioners in the media industry chain in the new media era are explained how to change their ideas and actively respond to the new technological challenges, and various necessary factors for the reform of media education and teaching in colleges and universities in Ningxia are demonstrated. In order to construct the training mode of media qualified personnel in the context of new media, basic theoretical combing and empirical analysis are carried out. It provides an operable paradigm for the planning of media qualified personnel training program in Ningxia universities.

Wu Sihan. Discussion on the cultivation of college media qualified personnel in the context of new media. Frontiers in Educational Research (2024) Vol. 7, Issue 4: 207-211. https://doi.org/10.25236/FER.2024.070435.

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