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Frontiers in Art Research, 2024, 6(4); doi: 10.25236/FAR.2024.060402.

Research on Increasing Young People's Purchase of Sustainable Products


Guan Xian

Corresponding Author:
Guan Xian

School of Arts, Universiti Sains Malaysia, Penang, Malaysia


Due to their high concern for environmental issues and their increasing consumer power and influence, the younger generation is playing an increasingly important role in practicing and promoting sustainable consumption and behavior. Through a comprehensive study of related literature, this paper summarizes the factors influencing consumers' choice of sustainable products into four main areas: environmental knowledge and concerns, personal emotions and attitudes, social and family education, and product awareness and cognition. In addition, this paper proposes six strategies for young consumers, including utilizing social platforms, strengthening psychological drives, upgrading packaging design, catering to design styles, changing promotional methods, and improving product quality, to attract and satisfy their demand for sustainable products.


Young People; Sustainable Development; Sustainable Products

Cite This Paper

Guan Xian. Research on Increasing Young People's Purchase of Sustainable Products. Frontiers in Art Research (2024) Vol. 6, Issue 4: 8-17. https://doi.org/10.25236/FAR.2024.060402.


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