Based on Appraisal theory, this paper analyses news reports about Shaanxi red culture in China Daily from the perspective of positive discourse analysis, in order to explore the distribution of attitudinal resources and the positive meanings conveyed by the discourses, and to further clarify how to spread the red culture and the Chinese red story with the Chinese media. The study shows that most of the news articles about Shaanxi's red culture adopt positive attitudes, with the overall characteristics of Appreciation > Judgement > Affect. Appreciation resources highlight the precious nature and charm of Shaanxi's red culture; judgement resources show Shaanxi's determination and perseverance in promoting and innovating red culture; and affect resources present people's admiration and pride to red culture. This study aims to explore how China Daily spread Shaanxi red culture to the world, with the hope of enhancing the influence of Shaanxi red culture in international communication.

Yinan Yao. Attitudinal Resources of Shaanxi Red Culture News Reports in China Daily. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 5: 6-11. https://doi.org/10.25236/AJHSS.2024.070502.

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