Non-heritage is an important part of China's outstanding traditional culture, and China is observed through non-heritage. This paper takes the cultural program "China in Non-Heritage" as the subject, and explores image expression, innovation breakthrough, and value generation of it. These three aspects strengthen the geographical identification of non-heritage, dissolve the inherent boundaries, and help to connect the ancient and modern in the narrative structure of multiple interactions. Through "non-heritage + tourism", technological renewal, art shows, and other forms of innovative integration, this paper aims to help to revitalize and inherit non-heritage patterns. In the process of craftsmens’ inheriting, the consensus of the national rejuvenation would be condensed, the non-heritage ancient rhythms of the new style would be written, and joint efforts to draw non-heritage China would be realized. Let non-heritage in the new era bursts with vitality and vigor so that the audience feels the charm of non-heritage.

Chen Nuoyao. Exploring the Beauty of Non-Heritage Innovation. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 5: 65-70. https://doi.org/10.25236/AJHSS.2024.070512.

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