Telling China’s stories well and making China’s voice heard globally are major issues facing contemporary China. Taking 128 news reports of Beijing 2022 Winter Olympics on Xinhuanet as examples, this research delves into characteristics of the news reports and their cultural implications under the framework of SIMPHC in Cultural Discourse Studies. Findings suggest that diverse subjects engage in the discourse in which official subjects cooperate with the public. Secondly, the contents of news reports principally focus on four aspects, including athletes’ performance, significance, preparation, culture and technology, with language and tone authoritative and humane at the same time. At last, in terms of Culture Dimension Theory, relevant news reports prove that Chinese culture characterizes high power distance, collectivism, high uncertainty avoidance and femininity. This research is conducive for people worldwide to having a better understanding of Beijing 2022 Winter Olympics, the infinite glamour of Chinese culture and the image of China. This research is conducive for people worldwide to having a better understanding of Beijing 2022 Winter Olympics, the infinite glamour of Chinese culture and the image of China as a trustworthy, lovable and admirable country in the new era.

Muqi Ren. A Cultural Discourse Study on the News Reports of Beijing Winter Olympics—Taking Xinhuanet as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 6: 109-114. https://doi.org/10.25236/AJHSS.2024.070619.

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