Currently, diversified media technology provides college counselors with more convenient communication platforms as well as management channels. In order to make use of the positive factors of social media to carry out the work of educating people, it is now proposed that education technology and counselor work innovation: the use of new media technology to promote the development of education. Firstly, it is proposed that the new media technology has the characteristics of interactivity, instantaneousness, differentiation and personalization, and in view of the characteristics of the application of this technology, it discusses the work responsibilities of college counselors. Then, the necessity for college counselors to strengthen student management in the new media era is put forward from the aspects of work form and work efficiency. Finally, specific optimization strategies are proposed for the innovation of college counselors' work mode, including the integration of new and old media resources, the construction of a diversified management system, and the strengthening of the cultivation of counselors' media literacy. It aims to promote the reform and optimization of student management work and the organization of college counselors' work.

Meng Qingmei. Educational Technology and Counselor Innovation: Utilizing New Media Technology for Educational Development. Frontiers in Educational Research (2024) Vol. 7, Issue 6: 267-272. https://doi.org/10.25236/FER.2024.070640.

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