Academic Journal of Humanities & Social Sciences, 2024, 7(6); doi: 10.25236/AJHSS.2024.070636.
Zheng Min, Zhang Jingwen
School of Logistics, Linyi University, Linyi, 276000, China
With the development of big data and artificial intelligence, intelligent recommendation algorithms have become an important technical factor in promoting the spread of Yimeng Spirit. Algorithm recommendations are based on audience preferences and accurately promote Yimeng Spirit, greatly improving the dissemination efficiency of Yimeng Spirit and innovating the dissemination methods of Yimeng Spirit. At the same time, it has also encountered some practical difficulties in the dissemination of Yimeng Spirit, that is, blindly emphasizing the value orientation of "audience oriented", causing the audience to be trapped in the "information cocoon room", the subject consciousness to be eroded, and the lack of control power, making the dissemination of red culture face difficulties. On the basis of analyzing the existing limitations of online dissemination of Yimeng Spirit, this paper uses intelligent recommendation technology to study the online dissemination strategies of Yimeng Spirit, and proposes relevant dissemination results with practical content.
intelligent recommendation algorithm, cultural network dissemination
Zheng Min, Zhang Jingwen. Research on the Network Communication of Yimeng Spirit Based on Intelligent Recommendation Algorithm. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 6: 231-238. https://doi.org/10.25236/AJHSS.2024.070636.
[1] K, Sanstan. Information Utopia: How People Produce Knowledge [M]. Beijing: Law Press, 2008:8.
[2] E. Canessa, R. Riolo. An agent-based model of the impact of computer-mediated communication on organizational culture and performance: an example of the application of complex systems analysis tools to the study of CIS [J]. Journal of information technology, 2006, 21(4):272-283.
[3] H. He, D. Cheng, M. MO. Online Communication of Digital Heritage: Motivation, Path, and Effect[C]. //2013 Digital heritage international congress: Digital Heritage 2013, Marseille, France, 28 October - 1 November 2013, pages 1-734, v.2.: Institute of Electrical and Electronics Engineers, 2013:429-432.
[4] L. Xin. The Production Logic and Governance Mechanism of Algorithm Media [J]. People's Forum Academic Frontiers, 2018 (24): 25-39.
[5] W. Yuting. Dilemma and Solution: An Analysis of the Path of Algorithm Recommendation Assisting the Spread of Red Culture [J]. Journal of Shandong Youth Political College, 2021 (5): 9-14.