The development of rural tourism is an important way to activate the economic power of the countryside and drive farmers to increase their income and entrepreneurship, and it is of practical significance to study the economic sustainable development strategy of rural tourism. Sanya's natural scenery and cultural heritage for rural tourism is a unique resource with broad development prospects. Therefore, to promote the development of rural tourism in Hainan, this study takes Meixi Village in Sanya as the research object and analyzes the advantages, disadvantages, opportunities, and threats of the development of rural tourism in Meixi Village in Sanya based on the SWOT model by reviewing the literature, and discusses and analyzes the many problems that exist in Sanya in the process of developing rural tourism. The results of the study show that the current prospects of rural tourism are good, Sanya should rely on the policy advantages and the actual local development of innovative rural tourism. This paper links theory with practice, aims to seek diversified ways to solve the problems of tourism economic development, and provides strategic guidance for the sustainable development of Sanya's rural tourism economy.

Qianqian Tao, Minghui Cao, Jia Yao, Yiming Wang, Weiyi Min. Analysis of Economic Development Strategy of Rural Tourism in Sanya: Taking Meixi Village as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 6: 245-250. https://doi.org/10.25236/AJHSS.2024.070638.

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