This paper explores the synergies and impacts of new media art in the cultural industry. Through the introductory part, it provides an overview of the definition and development of new media art and the impact of digitization and globalization on the cultural industry, and then describes the synergistic effects of new media art in the cultural industry, including the commercialization of the works and the market impact, the synergistic effect with other creative industries and the impact on the growth of the creative industry, and concludes that the new media art can lead to the enhancement of audience's interactivity and participation; and in the concluding The section outlines the far-reaching impact of new media art on the cultural industry and emphasizes the importance of collaborative efforts among artists, creators, industry practitioners and scholars to address the challenges and problems in the industry.

Ziyi Deng. Cross-border Integration: Synergies and Impacts of New Media Arts in the Cultural Industry. Frontiers in Art Research (2024) Vol. 6, Issue 6: 62-67. https://doi.org/10.25236/FAR.2024.060610.

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