In the era of smart media, health communication TV programs are facing great challenges. This paper analyzes the new challenges faced by health communication TV programs from several perspectives such as program content, production form and emotional expression, such as the authoritativeness of program content, the innovation of program form and the delicacy of emotional expression. On this basis, it envisions to put forward coping strategies, such as strengthening new cooperation among medical institutions, exploring new ways of multimedia communication, and new expressions of emotional stories, which are expected to bring new ideas for the development of health communication programs.

Wei Yichen. Challenges and Responses of Health Communication Television Programs in the Age of Smart Media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 7: 40-44. https://doi.org/10.25236/AJHSS.2024.070707.

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