Academic Journal of Humanities & Social Sciences, 2024, 7(7); doi: 10.25236/AJHSS.2024.070708.
Zi Ding, Yunlong Ji
Faculty of Journalism and Communication, Qilu Institute of Technology, Jinan, China
Peony, as an important part of traditional Chinese culture, has been honored as the "King of Flowers" since ancient times. Its rich cultural connotations and long history embody the values and spirit of the Chinese nation. This paper aims to explore the strategies and paths of digital communication of peony culture, analyze how to effectively expand the international communication channels and methods of peony culture, and how digital presentation can be combined with the international communication of peony culture to empower the development of the peony industry. Through in-depth research, this paper proposes a series of specific communication strategies and development suggestions to promote the further prosperity of peony culture and the sustainable development of the industry, enhancing the influence of Chinese peony culture both domestically and internationally.
Peony Culture, Digital Communication, International Communication, Industrial Development, Cultural Connotation
Zi Ding, Yunlong Ji. Digital Communication Strategies and Practices of Rural Culture from the Perspective of “Artistic Revitalization of Villages”: A Case Study of Heze Peony Culture Digital Dissemination. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 7: 45-49. https://doi.org/10.25236/AJHSS.2024.070708.
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