With the deepening of the integration of Yangtze River Delta, rural tourism around Chaohu Lake is facing new opportunities and challenges. The Chaohu Rim area is located in the core of the Yangtze River Delta region and has a favorable geographical position. It has convenient transportation, developed economy, dense population, strong consumption capacity and rich natural and human resources. The rural tourism industry in the context of Yangtze River Delta integration is facing the development trend of diversified market demand, regional synergy advantage, enhanced innovation driving force, and increased pressure on ecological protection. The development of rural tourism industry around Chaohu Lake faces the challenges of serious product homogenization, uneven service quality, imperfect supporting facilities, and insufficient publicity and promotion. This study proposes the transformation and upgrading strategy of rural tourism industry around Chaohu Lake by utilizing regional advantages, strengthening regional cooperation, improving service quality and promoting green development, and enhancing policy support.

Jiang Fei. Research on the Transformation and Upgrading of Rural Tourism around Chaohu Lake in the Context of Yangtze River Delta Integration. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 7: 78-86. https://doi.org/10.25236/AJHSS.2024.070712.

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