Welcome to Francis Academic Press

Frontiers in Art Research, 2024, 6(7); doi: 10.25236/FAR.2024.060701.

Innovative Path of Host Role in Cultural Programmes

Author(s)

Gou Wenliang

Corresponding Author:
Gou Wenliang
Affiliation(s)

College of Drama and Film & Television, Shenyang Conservatory of Music, Shenyang, China

Abstract

With the development of the era of integrated media, its impact on the role of cultural programme hosts has become more and more profound. This paper analyses the reasons for the innovation of the role of the host of cultural programmes from the perspective of the aesthetic changes of the contemporary audience and the crisis of the host's weakened role; The role function of the presenter of a cultural programme is also analysed; In order to come up with a better idea of innovation, "China in the Classics" was used as an example to analyse the triple role presentation and two role innovations of the host of the programme, namely, "the host of the programme", "the contemporary reader", and "the audience of history"; Finally, three innovative ideas on the roles of moderators of cultural programmes are proposed: "interview" moderator, "blogger" moderator and "lecturer" moderator.

Keywords

Cultural programmes; presenters; roles; innovation; China in the Classics

Cite This Paper

Gou Wenliang. Innovative Path of Host Role in Cultural Programmes. Frontiers in Art Research (2024) Vol. 6, Issue 7: 1-5. https://doi.org/10.25236/FAR.2024.060701.

References

[1] Liu, Chun. (2022). Visual Reinvention and Cultural Crossing of Dance in Digital Media - A Review and Observation of New Media Dance in China from 2012 to 2022. Dance, (05), 15-22.

[2] An, Jiangyu. (2023). Role innovation of hosts of cultural variety programmes--Taking "China in the Classics" as an Example. Sound Screen World, (17), 37-39.

[3] Du, Junrong. (2022). The Presentation of Multi-Role Hosts in Cultural Variety Art--Taking "China in the Classics" as an Example. News Outpost, (12), 37-38.