Frontiers in Art Research, 2024, 6(7); doi: 10.25236/FAR.2024.060711.
Qian Chuqi
The Creative School, Toronto Metropolitan University, Toronto, Canada
With the advent of the media convergence era, audience’s audiovisual demand for cultural programs in traditional media is also shifting. As the most important part of the traditional media, the role and function of the traditional TV host is being challenged. However, in recent years, mainstream media in China, like CCTV, have innovated the role and function of the presenter in a series of newly launched traditional cultural programs, with remarkable results. This paper analyzes the role and functional innovation of the hosts in traditional cultural programs. Firstly, the role positioning and function of presenters in a broad sense is analyzed. Subsequently, we analyze the innovation of the host role in the traditional cultural programs of "Cultural Program + Theatre + Filmmaking Methods" represented by "Patriarchs’ Biographies - Eight Great Masters of the Tang and Song Dynasties" and "China in Classics" from three aspects, including the role form, the image and the language of the TV host. Finally, the expansion of the presenter's functions is analyzed, including analyses of the presenter's participatory and interpretive function and cultural communication function.
Traditional cultural programs, The role of TV hosts, The function of TV hosts, Innovation, Cultural communication
Qian Chuqi. Analysis of Roles and Functional Innovations of the Host in Traditional Cultural Programs. Frontiers in Art Research (2024) Vol. 6, Issue 7: 66-70. https://doi.org/10.25236/FAR.2024.060711.
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