As an important vehicle for spreading Chinese culture, the role of the host of a cultural variety show is becoming increasingly crucial. The purpose of this paper is to conduct an in-depth exploration of the multidimensional roles of cultural variety show hosts in cultural communication, focusing on the dimensions of symbolic communication and empathic communication. Using the CCTV cultural variety show "China in the Classics" as an example, this study analyzes the visual symbols, linguistic symbols, and non-verbal symbols of the hosts. We explore their visual images, linguistic narratives, physical narratives, and cultural narratives in the program to achieve the audience's cultural identity and emotional resonance. This research provides theoretical reference and practical guidance for the cultural communication strategies of hosts in cultural variety shows. Also, it offers practical significance for the innovative inheritance and development of excellent traditional Chinese culture.

Wu Weihang. From Symbol to Empathy: A Multidimensional Exploration of Cultural Variety Program Hosts in Cultural Communication. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 40-44. https://doi.org/10.25236/AJHSS.2024.070807.

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