Cultural variety shows play an important role in promoting the inheritance, innovation and development of outstanding traditional culture in the dissemination of traditional culture, but at the same time, this kind of programme faces a series of dilemmas and challenges such as a narrower audience, a single form of dissemination, and insufficient investment in creation in the development of this kind of programme. This paper analyzes and explores through questionnaires and other methods, and concludes that this kind of programme needs to broaden cultural genres, innovate programme forms, take advantage of the melting media, improve professionalism, promote emotional resonance, accelerate the construction of the industry, and help creative transformation and innovative development of the excellent traditional culture from various aspects.

Wang Jialin. Exploring the innovative path of variety programmes in traditional cultural communication. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 74-78. https://doi.org/10.25236/AJHSS.2024.070812.

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