Academic Journal of Humanities & Social Sciences, 2024, 7(8); doi: 10.25236/AJHSS.2024.070814.
Yang Kaixun
School of Journalism and Communications, Zhoukou Normal University, Zhoukou, China
In the context of integrated media, the host training system is becoming more and more perfect, and the competition in the industry is becoming more and more intense. At the same time, the emergence and intermingling of new technologies and platforms has driven the upgrading and diversion of audiences. In this paper, starting from the changes and dilemmas of the communication context of the presenter, this paper puts forward the quality of the presenter in today's media pattern that should be adhered to the development as well as the innovative path combining with the contextual changes, aiming at giving certain reference significance for the program presenter to enter into the wave of the era of the integration of the media.
integrated media; Personalized communication; Innovative development; cross-platform
Yang Kaixun. Exploration of the Innovative Development Path of Program Hosts in the Context of Integrated Media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 84-89. https://doi.org/10.25236/AJHSS.2024.070814.
[1] Yao Xishuang, Wei Bolun(2024). 60 Years of Development of Broadcasting Higher Education in China. Modern Communication (Journal of Communication University of China), (02), 163-168.
[2] Peng Lan(2020). New Media User Research: Nodalized, Mediated, Cyborgized People. Beijing: Renmin University of China Press.
[3] Dong Ya(1996). Hosting: Behind the Cultural Transcendence. Modern Communication - Journal of Beijing Broadcasting Institute, (02), 55-58.
[4] Cai Changhong(1996). The embodience of Host's Individuality in the Aspect of Language. Unpublished master’s thesis, Henan University, Kaifeng, Henan.
[5] Lu Jingchao(2016). The Impact and Requirements of Media Changes on the Training of Broadcasting and Hosting Talents--Based on Questionnaires and Interviews with Graduates of Communication University of China. Modern Communication (Journal of Communication University of China), (04), 149-152.