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Academic Journal of Humanities & Social Sciences, 2024, 7(8); doi: 10.25236/AJHSS.2024.070814.

Exploration of the Innovative Development Path of Program Hosts in the Context of Integrated Media

Author(s)

Yang Kaixun

Corresponding Author:
Yang Kaixun
Affiliation(s)

School of Journalism and Communications, Zhoukou Normal University, Zhoukou, China

Abstract

In the context of integrated media, the host training system is becoming more and more perfect, and the competition in the industry is becoming more and more intense. At the same time, the emergence and intermingling of new technologies and platforms has driven the upgrading and diversion of audiences. In this paper, starting from the changes and dilemmas of the communication context of the presenter, this paper puts forward the quality of the presenter in today's media pattern that should be adhered to the development as well as the innovative path combining with the contextual changes, aiming at giving certain reference significance for the program presenter to enter into the wave of the era of the integration of the media.

Keywords

integrated media; Personalized communication; Innovative development; cross-platform

Cite This Paper

Yang Kaixun. Exploration of the Innovative Development Path of Program Hosts in the Context of Integrated Media. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 84-89. https://doi.org/10.25236/AJHSS.2024.070814.

References

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