Frontiers in Art Research, 2024, 6(8); doi: 10.25236/FAR.2024.060804.
Jia Zhiao
School of Journalism&Communication, Northwest University, Xi’an, China
In the context of international communication, cultural programs employ a variety of narrative techniques to garner audience consensus and facilitate the sharing of meaning, thereby constructing "media rituals" with cultural appeal. “The Beauty of Shared Arts”, a large-scale international cultural exchange program, is actively practicing the concept of a shared future for mankind on the occasion of the 10th anniversary of the Belt and Road Initiative, refining the cultural symbols that highlight the common values, and integrating the common cultural kernel into the program's narrative. The communication practice of "on-site filming + guest interviews + Chinese-foreign cooperation in creating and performing works" promotes the exchange and mutual understanding of civilizations, and provides reference and thinking for the innovation of TV program forms and the enhancement of the influence of the communication power of Chinese civilization.
“The Beauty of Shared Arts”; Belt and Road Initiative; Media Rituals; Cultural Identity
Jia Zhiao. Mediated Ritual Construction and Cultural Identity Mobilization in “The Beauty of Shared Arts”. Frontiers in Art Research (2024) Vol. 6, Issue 8: 18-23. https://doi.org/10.25236/FAR.2024.060804.
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