In the era of new media, the way and channels of information dissemination have changed, which has a significant impact on the traditional media industry, which not only brings a broader vision to the development of radio programs, but also brings new possibilities and opportunities.Entering the new media era, the audience's spiritual and cultural needs are increasing and obviously showing different characteristics, which requires broadcasters and hosts to further improve the level of artistic language.Only by actively adapting to the development of the times, facing the influence of new media, continuously improving their comprehensive quality through self-study, and effectively participating in the process of the new media era, can broadcasters and hosts get better development in the society.This paper first discusses the language characteristics of broadcasters and hosts in the new media era, such as content diversity and style personalization. Then it analyzes the current situation of language use in broadcasting and commenting, points out its unprofessional and informal problems, and emphasizes the injection of new vitality into broadcasting through language innovation. Finally, the direction of language innovation in broadcasting and hosting is proposed, with a view to providing reference for the broadcasting and television industry and helping the development of the deep integration of new media and traditional media.

Zhao Shutian. A Study on the Path of Language Innovation in Broadcasting and Hosting in the New Media Era. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 157-162. https://doi.org/10.25236/AJHSS.2024.070825.

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