Academic Journal of Humanities & Social Sciences, 2024, 7(8); doi: 10.25236/AJHSS.2024.070830.
Wang Chunying
Department of Economic Management, Jilin Agricultural Science and Technology University, Jilin City, Jilin Province, China
One of the important ways to enhance the market competitiveness and cultural value of agricultural products is the brand IP of agricultural products. As one of the important rice production bases in northeast China, the quality of rice in Jilin Province is widely recognized by consumers. However, in the global market environment, how to enhance the brand influence and market competitiveness of Jilin rice is very important. By analyzing the necessity and existing basis of brand IP of rice geographical indication agricultural products in Jilin Province, this study clarified the opportunities and challenges of brand IP of rice geographical indication agricultural products in Jilin Province, and proposed effective IP strategies based on the above analysis to promote the sustainable development of rice industry in Jilin Province.
geographical indication; Rice brand; Brand IP; Strategy research
Wang Chunying. Exploration of Brand IP Strategy for Geographical Indication Agricultural Products of Rice in Jilin Province. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 8: 188-192. https://doi.org/10.25236/AJHSS.2024.070830.
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