In today's competitive market environment, advertising, as an important marketing tool, has a far-reaching impact on consumers' purchasing decisions and behaviors. With the booming development of tourism, the role of advertising in promoting tourism products and services has become more and more significant. As the core elements of advertising strategy, advertising appeal, product type and self-construction have a significant impact on consumers' intention to travel. The purpose of this paper is to explore how these three elements work together in consumers' tourism decision-making process and to analyze the mechanism of their influence on tourism intention.

Lei Cheng. The effects of advertising claims, product type and self-construal on consumer travel intentions. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 1-6. https://doi.org/10.25236/AJHSS.2024.070901.

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