Academic Journal of Humanities & Social Sciences, 2024, 7(9); doi: 10.25236/AJHSS.2024.070902.
Li Jiasheng
Faculty of Arts, Jiujiang University, Jiujiang, China
With the arrival of the era of integrated media, the booming development of short videos provides new ways and means for cultural communication. Cultural communication in the short video field of vision makes the communication content audiovisual, making it infectious; with its unique memory storage space, it shapes a new memory landscape of media communication, and at the same time, it also stimulates the audience's cultural identity and national emotions, and carries out the transmission of emotions, which, to a certain extent, provides the value of emotional identity. However, cultural communication in this context also faces multiple limitations such as entertainment content, fragmentation of information, and algorithmization of pushing in the process of short video communication. In order to break this dilemma, cultural communication in the field of short video should construct and innovate a new form of cultural communication in the field of today's short video through storytelling, value embodiment and the full use of platform algorithmic recommendation.
Short videos; Cultural dissemination; cultural value
Li Jiasheng. Reconstruction and Innovation of Cultural Communication from the Perspective of Short Video. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 7-11. https://doi.org/10.25236/AJHSS.2024.070902.
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