In recent years, a series of cultural programs of China Central Radio and Television (CCTV) have paid great attention to efficient integration while advancing in both directions of content and form. The distinctive cultural and artistic characteristics of cultural programs not only rely on the cultural standard and innovative expression of the program, but also have a close relationship with the role positioning of the host. In cultural programs, with the innovative development of program content, the role of the host is becoming more and more diversified. This paper mainly analyzes how to rely on the program host's diversified role exploration to achieve the intermingling of traditional culture and modern civilization.

Shi Jieyi. Exploring the Multiple Roles of Cultural Program Hosts. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 12-16. https://doi.org/10.25236/AJHSS.2024.070903.

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