In the context of the new media era, cultural Programmer are facing great transformation and breakthrough. This paper takes CCTV's "Poetry and Painting of China" Program as an example, and discusses in depth how to achieve innovative breakthroughs in content and form for cultural Programmer in the new media era. By fusing traditional poetry with modern technology, "Poetry and Painting of China" creates a new audio-visual experience that not only enriches the programmable's cultural connotation, but also attracts a wider audience. This paper analyses the programmable's innovations in content planning, presentation and interactive modes, and discusses the significance of these breakthroughs for enhancing the influence and communication effects of cultural Programmer. This case provides an insight into the new trends in the development of cultural Programmer in the new media era and the infinite possibilities brought about by the combination of traditional culture and modern media.

Sun Jiayue. The Breakthrough of Cultural Programmer in the New Media Era--Taking the CCTV Program ‘Poetry and Painting of China’ as an Example. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 17-21. https://doi.org/10.25236/AJHSS.2024.070904.

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