In the context of China's digital transformation, Weibo, as one of the leading social platforms in China, has become a focal point for discussions on gender issues. This paper examines the controversies and mediation strategies related to hot topics on Weibo from the perspective of gender issues. Discussions on Weibo regarding gender issues often become increasingly polarized due to opposing viewpoints and emotionally charged expressions, leading to significant public opinion divides. This phenomenon not only highlights the divergence in gender perspectives but also reflects the societal contradictions and dilemmas in gender role perceptions. The paper first reviews typical gender controversies on Weibo in recent years, such as the conflict between women’s career development and family roles, the dichotomy between appearance and competence for women, and the authoritative discourse from a male-dominated perspective. By analyzing the dissemination characteristics of these trending events, this paper reveals how gender issues rapidly escalate into focal points of public attention through Weibo. Additionally, the study evaluates the effectiveness of existing mediation strategies in alleviating gender conflicts, including official statements, community guidance, content moderation, and public education. The research indicates that while these measures have some short-term success in controlling public sentiment, they are insufficient in addressing long-term impacts and integrating diverse perspectives. Then the paper proposes recommendations for improving mediation strategies, such as establishing platforms for diverse dialogue, optimizing algorithmic biases, and enhancing the sustainability of public education. The aim of this study is to provide theoretical support and practical insights for resolving gender conflicts in the social media environment, promoting the formation of more rational and inclusive gender perspectives.

Xinyu Tu. Dispute and mediation of Weibo hot topics from the perspective of gender issues. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 9: 123-131. https://doi.org/10.25236/AJHSS.2024.070921.

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