Frontiers in Art Research, 2024, 6(10); doi: 10.25236/FAR.2024.061009.
Zihang Xiong
Hubei Polytechnic University, Huangshi, Hubei, 435003, China
The exploration of indigenous cultural motifs and regional aesthetics within the realm of graphic design is the focus of this piece, examining their distinct roles and transformative effects across sectors like corporate branding, promotional campaigns, and merchandise presentation. Amidst the surge of global interconnectedness and technological advancements, these cultural icons serve as pivotal conduits for visual communication and are indispensable in the realm of design application. Regional nuances bring forth distinctive cultural resonances and innovative inspirations to the design canvas. Grounded in the principles of semiotic theory and amalgamating insights from both local and international studies, the text meticulously investigates the strategies for merging cultural symbols with regional flavors. It further delves into the obstacles encountered and the strategies employed in the era of global convergence. The objective is to furnish designers with fresh perspectives and actionable strategies, facilitating the global promotion of cultural icons and the creative augmentation of regional attributes.
cultural symbols; Local elements; Semiotics; Visual Communication
Zihang Xiong. Research on the Application of Cultural Symbols and Local Elements in Graphic Design. Frontiers in Art Research (2024) Vol. 6, Issue 10: 51-57. https://doi.org/10.25236/FAR.2024.061009.
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