In today's fast-changing new media technology, the prosperity of the cultural industry makes the role of hosts in cultural programs more and more prominent, they are not only the program of the string, but also the key link between the audience and the content of the program, plays a pivotal role.As a cultural communication bridge and link, the host needs to pass the rich cultural knowledge and cultural connotation to the audience through careful planning and deep interpretation. At the same time, the host actively advocates the mainstream culture of the society and promotes the healthy development of social culture by correctly guiding cultural values in the program. Therefore, the exploration and practice of hosts in cultural programs and dissemination is of great significance in promoting the prosperity of cultural undertakings.

Wen Zhu. Analyzing the Exploration and Role of Hosts in Cultural Programming and Communication. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 10: 131-136. https://doi.org/10.25236/AJHSS.2024.071023.

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