Sichuan University of Media and Communications, Chengdu Sichuan 611745, China
In recent years, the comprehensive national strength of China has been continuously enhanced, market economy has continued to develop, and the level of residents' consumption has been significantly improved. Under the background of rapid economic development in our country, the total economic volume of our country has been increasing constantly. In order to adapt to the changes of society, it is necessary to speed up the economic reform and transform from extensive economy to intensive economy to develop steadily in the new environment. The market of China is composed of numerous large and small economies, and the economy of each region will face different development problems. At present, the management concept of China's regional economy is changing, and more and more attention is paid to the relationship between online novels and communication forms in the context of new consumerism. The focus is to to ensure that the market environment of online novels can operate under standardized and rationalized conditions. With the rapid development of the current stage of economy, the modern economic system has also undergone tremendous changes. Therefore, in order to better promote the rapid development of our economy, we need to study the relationship between online novels and communication forms in the context of new consumerism in combination with the domestic development status.
New consumerism; Online novel; Communication form
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