Red tourism, as a unique form of tourism, possesses distinctive Chinese characteristics and cultural connotations. Northern Jiangsu region boasts abundant red tourism resources, such as significant revolutionary sites and memorial halls, which strongly appeal to tourists. However, in the actual process of development, red tourism in this region still faces numerous challenges, including monolithic tourism products, low brand recognition, and lagging infrastructure construction. Therefore, this project aims to employ methods such as IPA (Important-Performance Analysis), questionnaires, and literature research to conduct in-depth research on the development strategies and future trends of red tourism in Northern Jiangsu. Based on the research results, improvement strategies will be proposed to promote the healthy and sustainable development of red tourism in the region.

Chen Xin, Chen Xi, Xu Kai, Rong Yujie, Wang Xiaofeng. Based on IPA Analysis: Research on the Development Strategies of Red Tourism in Northern Jiangsu. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 11: 62-69. https://doi.org/10.25236/AJHSS.2024.071110.

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