Frontiers in Art Research, 2024, 6(11); doi: 10.25236/FAR.2024.061101.
Wang Zilong
School of Culture and Media, Xichang University, Xichang, China
With the advent of the media convergence era, traditional radio and television broadcasting and hosting arts face challenges from social media platforms. As an emerging profession, social media broadcasters have rapidly risen, influencing the expression style and career positioning of traditional hosts. Against this background, the educational reform of broadcasting and hosting arts in colleges and universities is imperative. This paper analyses the transformation cases of broadcasting and hosting arts majors in the context of media convergence, exploring how to integrate the professional skills of social media broadcasters into curriculum teaching to enhance students' adaptability and career competitiveness in a multi-platform environment. By comparing the differences between traditional host training and social media broadcaster skills, this paper proposes specific paths for educational reform, providing references for future talent cultivation.
Media Convergence; Broadcasting and Hosting Arts; Social Media Broadcaster; Teaching Reform; Career Competitiveness
Wang Zilong. Broadcast Hosting Art Education Reform in the Era of Media Convergence: Transition from Traditional Host Training to Social Media Broadcaster Skills. Frontiers in Art Research (2024) Vol. 6, Issue 11: 1-8. https://doi.org/10.25236/FAR.2024.061101.
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