Welcome to Francis Academic Press

Frontiers in Art Research, 2024, 6(11); doi: 10.25236/FAR.2024.061115.

Cultural connotation and artistic expression of logo design

Author(s)

Li Baonan

Corresponding Author:
Li Baonan
Affiliation(s)

Xi'an Fanyi University, Xi'an, Shaanxi, 710105, China

Abstract

Logo, as the core symbol of visual identification, not only carries the practical function of transmitting information, but also contains profound cultural connotation and artistic expression. This paper discusses logo design from two dimensions: on the one hand, it analyzes in-depth the cultural connotation of logo design and shows its regional, national and symbolic significance; on the other hand, it analyzes the artistic expression of logo design, such as the beauty of simplicity, the beauty of meaning and the beauty of form, and shows its unique visual charm. On this basis, it is proposed to pay attention to cultural inheritance and innovation, realize the harmonious unity of logo content and form, and appropriately use emotional resonance and symbolic elements, so as to realize the harmonious symbiosis of culture and art.

Keywords

logo design; cultural connotation; artistic expression; integration strategy

Cite This Paper

Li Baonan. Cultural connotation and artistic expression of logo design. Frontiers in Art Research (2024) Vol. 6, Issue 11: 99-103. https://doi.org/10.25236/FAR.2024.061115.

References

[1] Xu Na. On the Communication of Cultural Connotation in Regional Logo Design [J]. Journal of Shengli College, China University of Petroleum, 2019, 33 (02): 92-95.

[2] Gao Gang. Research on the Application of Traditional Chinese Cultural Elements in Graphic Design [J]. Appreciation of Works of Art, 2024, (20): 67-70

[3] Yu Qiuhong, Zhang Guangxiang. The Integration Strategy of Visual Communication Design and Traditional Color Elements from the Perspective of New Media [J]. Color, 2023, (10): 125-127

[4] Lu Weian. Explore the cultural connotation of the logo design from the cultural gene of the pre-Qin characters [J]. Packaging Engineering, 2023, 44 (14): 291-296 + 326.

[5] Ye Dehao. Research on automobile brand logo design and its cultural connotation [D]. Soochow University, 2023, 28 (09): 54 + 56.