At present, there are two bottlenecks in the development of skiing industry in Heilongjiang Province, that is, the total number of customers has not broken through for a long time, and it is in a downward trend; the number of users of each skiing enterprise is very thin, which can not support the operating expenditure, which shows that the sustainability of the development of skiing industry in Heilongjiang Province is greatly weakened, and how to improve the sustainability of development is a problem worthy of attention of skiing enterprises. At this time, the emergence of the Beijing Winter Olympic Games has given Heilongjiang Province ski industry the direction to break through the bottleneck and improve the development sustainability. Ski enterprises can use the appeal and audience groups of the Beijing Winter Olympic Games to achieve their goals. This paper will analyze this and elaborate the ways and strategies to achieve the goals.

Bao Dapeng, Liu ShuMing. Analysis on the Sustainable Development Path of Skiing Industry in Heilongjiang Province under the Background of Beijing Winter Olympic Games. Frontiers in Art Research (2020) Vol. 2 Issue 2: 39-42. https://doi.org/10.25236/FAR.2020.020210.

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