Cross-border e-commerce in China is experiencing rapid growth and represents one of the industries with immense potential within the country's tertiary sector. In this context, there is a shortage of compound talents who possess proficiency in both foreign languages and foreign trade knowledge. To address this issue, this article delves into the current demand for cross-border e-commerce talents and the deficiencies in cross-border e-commerce talent cultivation within universities. It further explores potential solutions, aiming to offer insights for university talent cultivation models and broaden employment perspectives for students in related majors.

Bochun Shao, Zetian Li. The Current Situation and Countermeasures of Cross Border E-Commerce Talent Training. Frontiers in Educational Research (2024) Vol. 7, Issue 12: 68-72. https://doi.org/10.25236/FER.2024.071210.

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