Frontiers in Educational Research, 2024, 7(12); doi: 10.25236/FER.2024.071211.
Xun Liu1, Bochun Shao2, Xian Liu3
1Department of Tourism and Hospitality Management, Jianghan University, Wuhan, China
2School of Business, Jianghan University, Wuhan, Hubei, China
3Department of Basic Teaching, Zhengzhou Polytechnic College, Zhengzhou, China
The construction of tourism marketing course aims to combine the actual needs of the tourism industry, closely combine marketing theory with practice, and improve students practical operation ability and innovative thinking. The main construction ideas include: ①The optimization design of course core contents and practice links, such as the introduction based on industry dynamics and cases, the integration and innovation of marketing theory and tourism business, the application of digital marketing tools, and the optimization of practice modules and practice teaching system based on the improvement of professional ability.②Teaching method reform, such as the reform and implementation of interactive teaching methods, situational simulation and industry practice teaching methods.③Strengthen the construction of teachers, including the establishment of diversified teaching teams, the establishment of incentive and growth system, improve the organization and security system.④Integrate industry resources and optimize the teaching environment.
Tourism Marketing; Golden Course; Construction Ideas
Xun Liu, Bochun Shao, Xian Liu. Construction Ideas for the Golden Course of Tourism Marketing. Frontiers in Educational Research (2024) Vol. 7, Issue 12: 73-79. https://doi.org/10.25236/FER.2024.071211.
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