This paper explores Decoding the Short Video Era: A Study of Vlog-Led Innovation in Hosting Art. It begins by introducing the short video era and the rise of vlogs as an evolutionary product of short videos. The paper then defines vlogs, compares them with traditional video forms, and analyzes their impact on hosting creation. The study focuses on three aspects: the transformation of the narrative subject, the expansion of content orientation, and the shaping of ideal forms. Vlogs shift the role of hosts, enable multi-perspective narratives, and emphasize personality. They also expand content orientation, prioritizing information, emotional resonance, education, and social responsibility while fostering user interaction and integrating online and offline elements. The paper further discusses the self-image construction of news presenters in vlogs, proposing strategies for image building, skill enhancement, and personal breakthroughs. Finally, through case studies of successful vlog hosts, the paper shares insights into practical exploration and the diverse styles of vlog hosting. It concludes by highlighting the profound impact of vlogs on hosting innovation and calls for hosts to embrace the short video era.

Li Yifei. Decoding the Short Video Era: A Study of Vlog-led Innovation in the Art of Hosting. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 11: 129-134. https://doi.org/10.25236/AJHSS.2024.071119.

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