For many years, in the context of globalization, cross-cultural interaction has been a core element, which promotes deep understanding and cooperation between different cultures. However, for a long time, traditional means of communication have been faced with linguistic limitations, cultural stereotypes, and various forms of barriers and accessibility problems. In the last few years, artificial intelligence (AI) has emerged as a revolutionary technology that offers entirely new solutions to a variety of complex problems. The study explores in depth the role and impact of AI technologies in the global cultural marketplace and how these technologies are impacting the creation, dissemination and preservation of culture. The study evaluates a variety of AI-powered applications, including but not limited to content creation, instant translation, and cultural preservation activities, and further examines how cultural trends can be reshaped. Through in-depth case studies, theoretical discussions, and a comprehensive interpretation of real-world data, the study reveals the opportunities and possible risks of integrating AI technologies into cultural interactions.

Zhuo Liu. New Dynamics in Cross-Cultural Exchange: A Study on the Role and Impact of Artificial Intelligence Technology in the Global Cultural Market. Academic Journal of Business & Management (2024) Vol. 6, Issue 12: 137-143. https://doi.org/10.25236/AJBM.2024.061219.

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