Intangible cultural heritage embodies the profound cultural legacy of the Chinese nation and reflects the ingenuity of the Chinese people. Programs centered on intangible cultural heritage have long sought to transcend their "traditional dissemination circles" and achieve broader outreach. However, most previously aired programs of this genre have demonstrated limited impact and minimal communicative effectiveness. In contrast, "The China Within Intangible Cultural Heritage" garnered widespread acclaim upon its release, successfully “breaking the circle” and reaching a wider audience. This paper examines the program’s success through three dimensions: content planning, the role of the host, and the application of digital technology, exploring how these elements enhanced its communication impact.

Wulan Qiqige, Meng Xiaohua. The Strategy for “Breaking the Circle” in Intangible Cultural Heritage Programs: A Case Study of “The China within Intangible Cultural Heritage”. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 12: 18-22. https://doi.org/10.25236/AJHSS.2024.071203.

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