In the context of global exchanges and cultural convergence, it is crucial to understand emerging patterns in globalization and cultural dynamics. Promoting traditional Chinese culture and its spiritual values is essential for strengthening China’s international cultural influence and advancing global civilization. The transformation of television programs plays a key role in this process and requires broad support. Television media, traditional Chinese culture, and digital technology must be integrated through intercultural communication. As the aesthetic preferences of Generation Z evolve, it is important to examine changes in television discourse and narrative mechanisms that drive cultural innovation. Despite challenges in cross-cultural communication, such as cultural misunderstandings, value differences, and technological barriers, solutions must be found. Television programs must create a discourse system rooted in cultural forces and integrate digital technology to facilitate information flow. This approach will effectively convey China’s story and create a platform for traditional Chinese culture to flourish in a globalized world.

Ao Deng. Transformation Path of Television Program Creation from the Perspective of Cultural Communication. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 12: 23-27. https://doi.org/10.25236/AJHSS.2024.071204.

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