At present, China's network audiovisual platform is actively going overseas with high-quality content and platform advantages, consolidating the Asian market through localised operation methods, adhering to the long-termism layout globally through scientific and technological support, actively participating in the competition in the international market, striving to improve its international competitiveness and enhancing the soft power of Chinese culture. This paper takes the enhancement of the international communication ability of network audiovisual platform as the starting point, firstly analyses the characteristics of the international communication of network audiovisual platform, and then analyses the international communication ability of network audiovisual platform with Aqiyi as a practical case, and on this basis summarizes the strategy of the enhancement of the international communication ability of network audiovisual platform, so as to provide a reference for the practice in reality.

Siyue Chen. Practical Exploration on the Enhancement of International Communication Capability of Online Audiovisual Platforms. Academic Journal of Humanities & Social Sciences (2024) Vol. 7, Issue 12: 131-135. https://doi.org/10.25236/AJHSS.2024.071221.

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