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Academic Journal of Humanities & Social Sciences, 2025, 8(1); doi: 10.25236/AJHSS.2025.080108.

The innovation of sports events in the new media era

Author(s)

Li Peilin

Corresponding Author:
Li Peilin
Affiliation(s)

Shanghai Institute of Visual Arts, Shanghai, China

Abstract

In this era of rapid development of science and technology and economy, the public's awareness of sports and health sports is gradually becoming stronger, and people's interest in watching various types of sports events is stronger, especially the more convenient means of receiving such as mobile phones and computers, which greatly meet people's entertainment hobbies, which makes the media in the broadcast production of sports events, etc., needing improvement. At present, it is also a research topic of great concern to the industry. Due to the arrival of the new media era, the previous radio and television sports events, although a lot of improvements and changes have been made, still can not meet the needs of the public, especially in the form of the program, in the content of the broadcast, in the quality of the host and narrator and many other aspects of the problems, need to have deep thinking. At present, how to find the mode of development and innovation of sports events programs, how to make some new breakthroughs in sports events programs by increasing the channels of watching programs, enhancing the characteristics of programs, setting up program links and two-way interaction, etc., is the main proposition of this paper's research and discussion.

Keywords

Sports events program; Program innovation; Viewing channels; Program features and links

Cite This Paper

Li Peilin. The innovation of sports events in the new media era. Academic Journal of Humanities & Social Sciences (2025) Vol. 8, Issue 1: 46-52. https://doi.org/10.25236/AJHSS.2025.080108.

References

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[3] Gao, T. S., Wang, L. (2018). Research on the development of network live broadcast in sports event live broadcast. Communication Power Research, 33, 190-191.