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International Journal of New Developments in Education, 2025, 7(1); doi: 10.25236/IJNDE.2025.070108.

Development Path of Administrative Management Major in Applied Undergraduate Education Enabled by Digital Transformation

Author(s)

Lingzhi Liu1, Jingjing Cheng2

Corresponding Author:
Lingzhi Liu
Affiliation(s)

1Guiyang Institute of Humanities and Technology, Guiyang, Guizhou, China

2Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Nakhon Pathom, 73101, Thailand

Abstract

China's higher education sector, especially the administrative management major in applied undergraduate education, faces the problem of the disconnection between the traditional education model and modern technology, and urgently needs to transform to meet the society's demand for high-quality management talents. This paper aims to explore how digital transformation can promote the development of administrative management majors, improve teaching quality and student capabilities, and cultivate management talents that meet the needs of the new era. The study adopts a combination of literature review, questionnaire survey and in-depth interview methods. First, the application status and development trend of digital transformation in higher education are sorted out. The feedback of 200 teachers and students of administrative management majors is collected through questionnaire surveys, and a case analysis of digital teaching practices in some universities is conducted. The survey results show that digital transformation has significantly improved teaching efficiency, enriched teaching content, and enhanced interactivity. Specific data show that under digital transformation, the course completion rate has increased by 10%, the students' real-time feedback and multimedia resource utilization effect have increased by 40%, and the comprehensive ability score has increased by 13%. The research concludes that digital transformation has not only improved teaching quality but also promoted the innovative development of administrative management majors. In the future, the digital integration of educational resources and the construction of intelligent management platforms should be further strengthened to cultivate more compound management talents that meet the needs of the new era.

Keywords

Digital Transformation; Applied Undergraduate Education; Administrative Management Major; Improvement of Teaching Quality

Cite This Paper

Lingzhi Liu, Jingjing Cheng. Development Path of Administrative Management Major in Applied Undergraduate Education Enabled by Digital Transformation. International Journal of New Developments in Education (2025), Vol. 7, Issue 1: 48-54. https://doi.org/10.25236/IJNDE.2025.070108.

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