Advertising is an important means of disseminating information in the information era. The extensive use of Chinese auspicious culture in brand advertisement design bridges the gap between products and their audiences, highlighting unique characteristics. It visually conveys the traditional Chinese auspicious culture in advertisements, meets the audience's psychological needs for good fortune and achieves consensus and empathy with the audience's aesthetic interests while promoting excellent traditional culture.

Die Hu, Jie Gu. A Brief Analysis of the Application of Auspicious Culture in Brand Advertising Design. Frontiers in Art Research (2025) Vol. 7, Issue 1: 32-36. https://doi.org/10.25236/FAR.2025.070105.

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