With the explosive growth of live broadcasts on the network, Show Live also emerged. The important “show point” that female anchors rely on in the live broadcast is the appearance level, which has become the core element of the live broadcast and the most important psychological driving force for aggregation and separation between the communicator and the recipient. Female anchors mainly spread their appearance horizontally through physical functions such as vision, hearing, and touch. Narcissism and self-presentation, voyeurism and exhibitionism, auditory social and emotional comfort, and libido instinct dominate the social and psychological interaction between anchors and viewers. The tendency of female image alienation, psychophysiology, identity otherization, and pornography determines the social and psychological consequences of the horizontal communication of appearance.

Xu Yiju. A Psychological Analysis of Realistic Strategies and Social Interactions in Face Value Communication: Take Live Shows as an Example. Academic Journal of Humanities & Social Sciences (2025) Vol. 8, Issue 1: 99-104. https://doi.org/10.25236/AJHSS.2025.080116.

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