Historical and cultural districts play an important role in promoting the development of urban tourism. Taking the Daopashi Historical and Cultural District in Anqing as an example, the data collected from the questionnaire survey is examined and analyzed based on IPA analysis. The results show that catering service is an advantageous tourism factor of the district; infrastructure and public service are factors that tourists are satisfied with and don't care about; scenic area operation and tourism products are factors that need to be focused on improvement; and the scenic area has problems in terms of tourism resources, personnel management, and cultural attraction. Based on this, it is proposed to improve the infrastructure, create highly participatory projects, dig deeper into the Huangmei elements, and strengthen tourism promotion to enhance the tourism competitiveness of Daopashi Historical and Cultural District in Anqing.

Lin Xun, Yang Li. Research on Optimization Strategy of Daopashi Historical and Cultural District in Anqing Based on IPA. Academic Journal of Humanities & Social Sciences (2025) Vol. 8, Issue 1: 138-145. https://doi.org/10.25236/AJHSS.2025.080122.

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