Frontiers in Educational Research, 2025, 8(3); doi: 10.25236/FER.2025.080322.
Chen Ying1, Wang Qiang1, Huang Xinyi2
1School of Economics and Management, Sichuan Minzu College, Chengdu, China
2School of Foreign Languages, Chengdu Neusoft University, Chengdu, China
From the perspective of market demand-oriented research, this paper discusses cultivating achievement motivation of university students in minority areas. Based on the competency model and achievement motivation theory, this study systematically analyzed influential research literature in related fields, drew upon existing research results, investigated various factors affecting college students' achievement motivation, and proposed corresponding hypotheses. To verify these hypotheses, the study referred to the achievement motivation scale compiled by Gjesme and Nygar, and then designed a questionnaire and randomly sampled 1,400 management students from ethnic areas in China. The research results verified the validity of the hypothesis. On this basis, the corresponding conclusions and suggestions were put forward to promote the educational practice and reform of colleges and universities in minority areas.
market demand, competence, achievement motivation, ethnic areas, college management majors
Chen Ying, Wang Qiang, Huang Xinyi. A Study on the Cultivation of Achievement Motivation among Management Students at Universities in Ethnic Minority Areas. Frontiers in Educational Research(2025), Vol. 8, Issue 3: 137-146. https://doi.org/10.25236/FER.2025.080322.
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