Amidst the digital transformation and the rapid growth of the senior tourism market,This study employs bibliometric analysis of 1,415 publications from WoS and CNKI to investigate how social media marketing influences senior travelers' decisions. Our findings reveal three key trust dimensions - institutional, interpersonal, and technological - and demonstrate eWOM's 68% mediation effect. Notably, research has shifted from technology acceptance to social interaction, with distinct regional emphases: China favors practical applications, the U.S. leads theory development, and Europe specializes in micro-behavioral analysis.By integrating the S-O-R model with technology socialization theory, we develop a novel cross-disciplinary framework. This synthesis provides actionable insights for aging-friendly design, intergenerational engagement strategies, and emotion-based marketing - crucial tools for businesses targeting this growing market segment.

Chen Sining, Lin Yecheng, Wang Min, Li Ruojing, Dong Xinmeng, Huang Weixiang. The Influence of Social Media Marketing on Senior Travelers' Decision-Making:A Bibliometric Analysis Using Web of Science and CNKI Databases. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 4: 51-56. https://doi.org/10.25236/AJHSS.2025.080408.

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