In the current market competition, small and medium-sized sporting goods enterprises are facing multiple challenges such as product homogeneity, insufficient innovation, and limited market expansion. In order to deal with these problems, this paper focuses on the strategic transformation of small and medium-sized sporting goods enterprises and studies the key factors affecting their successful transformation. This paper explores the impact of strategic adjustments such as intelligent product development, technological innovation, brand positioning, channel expansion, and resource integration on enterprise development. By analyzing the impact of different strategies on the sales growth rate, market share, customer satisfaction and operating costs of enterprises, this paper reveals how these factors drive enterprises to improve their core competitiveness and enhance their market responsiveness during the transformation process. The research results show that intelligent products and technological innovation can effectively improve the market share and customer satisfaction of enterprises, especially in the field of personalized and high value-added products. At the same time, channel expansion and resource integration (such as mergers and acquisitions, cooperation, etc.) have played a positive role in reducing operating costs and improving operating efficiency. Experimental data show that A1 has a high R&D investment (high), and chooses a niche market as its brand positioning, combined with channel expansion and resource integration, and finally achieves the highest sales growth rate (25.4%).

Zhichao Gong. The Factors Affecting the Strategic Transformation of Small and Medium-sized Sporting Goods Enterprises. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 4: 69-76. https://doi.org/10.25236/AJHSS.2025.080411.

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