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Academic Journal of Humanities & Social Sciences, 2025, 8(4); doi: 10.25236/AJHSS.2025.080412.

The Role of Cross-Cultural Psychological Counseling in the Inheritance of Intangible Cultural Heritage: A Case Study of Hangzhou Miaohe Jiayin Health Management Co., Ltd.

Author(s)

Changqing Fan

Corresponding Author:
Changqing Fan
Affiliation(s)

Zhejiang Hangzhou Miaohe Jiayin Health Management Co., Ltd., Hangzhou, 310052, China

Abstract

This study explores how cross-cultural psychological counseling can help inheritors of intangible cultural heritage (ICH) adapt to modern society and enhance their cultural confidence. Taking the practices of Hangzhou Miaohe Jiayin Health Management Co., Ltd. as an example, the study analyzes the role of cross-cultural psychological counseling in promoting the inheritance of ICH. Through literature review, case analysis, and empirical research, the study reveals the specific mechanisms and effects of cross-cultural psychological counseling in improving the psychological resilience, cultural adaptability, and cultural confidence of inheritors, providing a new perspective and practical approach for the protection of ICH.

Keywords

Cross-cultural psychological counseling, Inheritance of intangible cultural heritage, Cultural adaptation, Cultural confidence, Mental health services, Cultural identity, Psychological resilience, Cultural protection strategies, Cultural inheritors, Psychological intervention

Cite This Paper

Changqing Fan. The Role of Cross-Cultural Psychological Counseling in the Inheritance of Intangible Cultural Heritage: A Case Study of Hangzhou Miaohe Jiayin Health Management Co., Ltd. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 4: 77-85. https://doi.org/10.25236/AJHSS.2025.080412.

References

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