Frontiers in Art Research, 2025, 7(4); doi: 10.25236/FAR.2025.070408.
Li Shuyang, Shao Libing
School of Fine Arts, Zhejiang Normal University, Jinhua, Zhejiang China, 321000
Taking Shenyang souvenirs as an example, this paper analyzes the integration and embodiment of Manchu culture in the innovative design of souvenir packaging from the perspective of intangible cultural heritage. Based on the current situation of Shenyang tourist souvenirs, this paper explores existing problems in product type, quality and renewal cycle, and proposes innovative design methods. Strive to make the souvenir market more prosperous through innovative development ideas, rich types of souvenirs, innovative packaging design means and so on.
intangible cultural heritage; Souvenirs; Package design
Li Shuyang, Shao Libing. Discussion on innovative design ideas of souvenir packaging based on intangible cultural heritage perspective. Frontiers in Art Research (2025), Vol. 7, Issue 4: 51-57. https://doi.org/10.25236/FAR.2025.070408.
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